In Advertising, Actions Speak Louder Than Words

Shortly after leaving work today, I was driving in an urban, residential area on a street with five lanes and a posted speed limit of 35mph. I was in the "fast" lane going my usual 5-8 mph over the speed limit when a white SUV swerved out from behind me into the right lane, sped up well over 45mph, and swerved back in front of me. It proceeded to weave between another car and into the turn lane.

Normally, this wouldn't have stood out to me. I wouldn't have thought twice about it. But this particular vehicle had a huge sicker on the back window - a picture of children's smiling faces, a phone number, and the words "Precious Cargo On Board".

I certainly hoped not!

I wasn't familiar with this particular child taxi service before today. But now, I'm fully aware of who they are, what they do, and why I'll never use them.

Silence Is Not Really All That Golden

Your business may provide the absolute best service in a 100 mile radius.

You may manufacture the most incredibly useful widgets known to man.

You may know more about your area of expertise than 99% of everyone else in your field.

Your skills may help save lives, educate children, feed the poor, spread hope, train leaders, or heal the sick.

But, if you don't tell people...

If you don't spread the word...

If you don't market that business, product, knowledge, or skill... you may as well just stay in bed tomorrow.

Do You Make Your Free Throws?

It's March. College basketball is everywhere. I'm not a big sports fan, but I really enjoy college basketball.

I'm always struck by the number of poor free throw shooters there are on most teams. Some shoot as low as 50-60%.

When games are often decided by less than 5 points, free throws can easily determine the winner.

And if that's the case, I wonder why more players don't do what's necessary to excel at free throws.

Players know they're going to have to shoot them in almost every game. They know exactly what the conditions will be - where they'll stand, where the goal will be, what ball they'll be using.

In other words, free throws are gimmies, they should be made 90% of the time. Games shouldn't be lost because of missed free throws.

What's your "free throw"?

What If The Church Took Care Of The Sick?

There are over 111 million households in the United States, earning an average of $50,000 per year.

Approximately 75% of Americans consider themselves Christians.

I doubt that 75% of households are Christian, so let's cut that down to 50% for arguments sake. 50% of 111 million equals 55.5 million Christian households.

If the average Christian household's income is also $50,000, and each of those gave 10%, a tithe, to their local church, they'd each give $5,000/year.

Still with me?

If all 55.5 million households gave $5,000 to their local church, the Church as a whole would have $277.5 billion annually.

Let's assume there are 40 million Americans without insurance. If that's true, the Church could buy them each a health insurance policy at $7,000 per year.

How To Prepare For Health Insurance Reform

The House voted last night to pass the Senate's version of a complete overhaul of the U.S. health care system. The bill will be signed into law by President Obama Tuesday morning.

The bill may change. Pieces may get rejected. Some of it may even be repealed. But for the most part, it's done.

So, here's how you can prepare for this health insurance reform and the impending effects such as rising premiums, higher costs, increased unemployment rate, higher taxes, and a weaker U.S. economy.

Get healthier. Exercise, eat well, and get some sleep. The best thing you can do for your future is to make sure you're in the best possible health. Regardless of insurance or regulations, you'll be much better off if you start taking better care of yourself.

Get out of debt. Get rid of all consumer debt. Credit cards. Personal loans. Student loans. Car loans. As long as you owe money, you're at the lenders mercy, and your ability to do what's necessary to take care of yourself and your family is hampered.

Save. Once you're out of debt, begin a serious savings plan. Position yourself to weather any major storm, illness, or catastrophe.

Regardless of what happens down the road, taking care of your health and your finances will greatly improve your quality of life, help you achieve your goals, and give you opportunities to bless other people.

Never Bet On Tomorrow

If you're in a service or client-based business, you know that it's tempting, from time to time, to lower your rate. On a rare occasion, you may even be tempted to do something for . . . free <gasp>.

You have good intentions. In fact, you're probably telling yourself that this will pay off in the long-term. That we'll give a little now, so we can get a little more down the road.

Sometimes you face this temptation when courting a new client. You want to be sure you remain competitive, so can close the deal.

Other times, this situation arises when you get the sense that an existing, valuable client may be looking at other firms. You want to give them reason to stay, again, so you can make more money on the back end.

There's nothing inherently wrong with lowering your rate, or doing work for free. But, if you're doing it in order to "win" down the road, there IS a problem . . . tomorrow is never guaranteed.

The client may never allow you to raise your rate. In fact, they may ask you to lower it again later, or do more work for free.

The client may find another vendor. They may bring your work in-house. They may send work overseas. Or, they may simply close.

The future is uncertain. Don't bet on it.

25 Ways Running A Small Business Is Like Raising A Child

I'm VP of a small business. I'm also the father of a two year old. I've recently come to the conclusion that these two positions are quite similar.

Here's my list of 25 ways running a small business is like raising a child.

1. Neither come with instructions.
2. They're both messy.
3. Maintaining a positive attitude is critical.
4. Prayer helps.
5. Patience is a virtue.
6. Deal with stinky stuff quickly.
7. You can never be fully prepared.
8. You learn something new every day.
9. Advice, from others with experience, is important.
10. Both experience growing pains.
11. They both go through phases - good and bad.
12. You can't clock out.
13. No two are alike.
14. What works for others may not work for you.
15. You wish they came with an owners manual.
16. It's fun to celebrate milestones.
17. You always want them to succeed.
18. The ultimate goal is to get them to be self-sustaining.
19. You have to be careful not to let them come before your spouse.
20. You always wonder if you're doing the right thing.
21. Vacations aren't really vacations.
22. It looks a lot easier than it is.
23. You're amazed when they begin loving you back.
24. They make you a better person.
25. You wouldn't trade them, or the experience, for anything.

What can you add?

What You Choose to Lose

Saturday night was the beginning of daylight savings time – we move our clocks ahead one hour to gain an hour of daylight. One of the most common phrases people say every year is that “we lose an hour of sleep”.

However, if you go to bed an hour earlier, you’ll still lose an hour, but you won’t lose sleep.

What you lose is up to you. You always have a choice.

The Oscars: Plenty Of Trophies, Few Successes

We have no way of knowing who was successful at the Oscars.

Sure, we know who won. But the only award winners that were also successful were the ones who's ultimate goal for their work was to be recognized by the Academy with a trophy.

In fact, I wonder how many people in the movie industry allow bright, shiny objects and flashing lights to preclude them from true success.

Here are some potential benchmarks for success in the movie industry:

Fame
Power
Wealth
Approval
Personal Satisfaction
Creative Expression
Social Impact
Influence
Inspiration
Motivation
Popularity
Admiration
Honoring Someone
Security
Sense of Accomplishment
Promotion of an Idea or Cause
Gaining Experience
Making History
Imitation
Escaping
Demonstration of Expertise
Teaching

What are some benchmarks for success in your industry? What awards or trophies serve as the greatest distractions?